How TaylorMade partnered with Tiger, the competitive world of golf equipment and how the company became a global golf powerhouse
In this episode of The Real Deal, Bob Philion sits down with TaylorMade Golf CEO David Abeles to discuss how the company transformed from a struggling equipment manufacturer into a global golf powerhouse potentially worth more than $3 billion.
Abeles shares the inside story of TaylorMade’s partnership with Tiger Woods, including how Sunday Red came to life and why he believes the brand represents a billion-dollar opportunity. He also reflects on rebuilding TaylorMade after its revenue declined by 50%, navigating multiple ownership changes, and the role stars like Tiger Woods, Rory McIlroy and Scottie Scheffler have played in the company’s success.
From the competitive world of golf equipment to TaylorMade’s ambitions beyond the course, Abeles offers a behind-the-scenes look at the business decisions shaping one of golf’s biggest brands. You can also watch The Real Deal on YouTube.